Content is a loaded topic. Have you thought about it lately? There is so much content out there! Social media content, video content, services content, sales content, web content; I could go on forever. All types of content lead back to the point that content is a form of communicating a topic or idea. We are all creating content almost every single day! Sometimes I find that we forget what the word actually means because we use it so often.
We’ve all been there. You know...when a potential client says “Thanks for your time but I’m going with the other person because they’re cheaper.” Anyone in the creative industry (and beyond) has heard this a time or two and had to fight an eye roll or hide their facial expression. While the price is always a factor in any purchase decision it shouldn’t be the ONLY factor. If you’re on the client end of a proposal review, consider the following 5 factors the next time you’re making your decision.
There are few things I love more than branding and digital marketing, except when they come together, of course! Last year, I joined Babe Crafted in February for a Tampa Bay Startup Week panel called “The Do’s and Don’ts of Your Digital Brand.” We discussed all the things including what you should and shouldn’t be doing online to make sure that your brand is unique, your message consistent, and your content relates to your audience. Since many of you don’t reside in the Tampa area, I decided to give you a summary of what I suggested to others starting out with their online strategy. Here are my expert do and don’t tips for your digital brand!
How often have you asked yourself a similar version of this question? More often than not, the answer is yes. When it comes to growing brand visibility, from Instagram to Tik Tok, the possibilities are quite endless to get in front of your target audience. Pinterest in particular can be a bit more time-consuming than Instagram or Facebook but with a few strategic hours and Tailwind, you can be driving higher traffic and increased sales.
I recently had the pleasure of leading a digital marketing and branding workshop here in Tampa for other women business owners. During the workshop we discussed digital marketing strategy, how to brand yourself and your business, and how to measure the results of your marketing efforts. During the workshop I encouraged those who attended to heavily engage; no question was too big or small.
As questions began to be asked and answered and specific points were dove into I noticed something significant. Every time a point or example became clear or hit home, faces brightened, heads nodded, and notes began being taken. As the workshop went on I started to get excited every time I saw this happen because it meant what I was sharing not only made sense but also was useful to the audience.
After thinking about this more I determined this is very similar to the engagement we look for online in brands. We look to measure the likes and the shares for sake of KPI’s but these engagement measures are also a way for brands to understand that the content and information they are sharing is relevant and useful to their audience. These items also tell a brand whether or not they may need to adjust their digital strategy and redirect their content. If content is constantly falling short, there’s probably a reason. To some social engagement may not matter, but to the brand that's creating the content it’s the difference between hitting the nail on the head and missing the mark which always translates to sales made or lost.
To learn more about the types of content that gets engagement for your brand contact me at Mel@MarketingWMel.com!
You want to go on vacation but driving seems like a horribly long way to get there. You know where you want to go, how many people you’ll have, and the dates of your trip. You hop on Google and look up “How To Fly A Plane.” You spend a couple of weeks researching, taking notes, and learning more about being a pilot. The time comes for your trip and you go find the nearest plane and hop on board in the pilot seat.
This story sounds crazy right? I don’t know ANYONE who would ever do this so why should your digital marketing efforts be any different? I was recently grabbing drinks with a friend who is a successful real estate professional and we were having a great conversation about our work and passion. We started discussing how it’s frustrating sometimes to be in a profession where people think that they can do your job and don’t always value your knowledge or abilities.
Yes, there are people who pride themselves as “people who do social media” that really have no idea how to do anything other than making posts but that’s not who I’m talking about. Most digital marketing professionals will have a wide array of knowledge that extends past social media and possess marketing knowledge they’ve acquired over many years through many channels. They will not only know what you should be doing but WHY you should be doing it and HOW it should be measured. Digital marketing is something that should not just be “done,” but to truly be effective should be done WELL. It’s okay to ask for help. If you have a limited budget there are many resources to help you such as local BDC’s.
Think twice before you Google, it’s just as easy to search for “Digital Marketing Agency” as it is “How To Do Marketing” :)
