Focus on the positive

Identify the parts that make you better or different than your potential and existing competitors and focus on them. Do you have great customer service? Do you have great client or customer education information? Take photos of the person behind it and applaud them publicly or create videos that highlight your knowledge. Encourage happy customers to leave reviews so that others who look you up have trust in you before they’ve ever met you.

Identify your negatives

Take time once a month or once a quarter to analyze what DIDN’T work not only in digital marketing but on your business as a whole and find ways to fix it. Your brand shines from the inside out so chances are if you can see it behind the scenes from the inside others are DEFINITELY seeing it on the outside. Involve staff in this process so that they can better understand the issues and assist in fixing it moving forward.

Know what works

Just because something may work on social media for your competitor or a similar business doesn’t mean it’s going to work for you. A brand should take on the identity of it’s owner to a certain point and that should also be reflected to others. If you’re a super silly person and don’t take yourself too seriously, let that personality shine through.

Invest in a good marketing person, team, or agency

Sometimes it’s best to leave it to the professionals. Just because you have great ideas in your head doesn’t mean you know how to best execute them. Having the right group of trained professionals around you can often times grow your brand faster than you ever would have without them.

Create a strong SEO strategy

In order for any existing or potential customer to identify any of the past 4 items, they have to find you. This ties in to investing in a good marketing team. The right team should 100% include a good SEO and SEM strategist. Ask for any kind of certifications or reviews on the person you’re about to hire or ask what types of metrics they’ve produced.

Know your why

Why are you doing what you’re doing? What’s your reason for waking up every morning and running your business? What made you start in the first place? Figure out the answers on all of these questions and have strong answers. If you do this your brand and brand image will always shine through as this will be your “guiding light”.

Want to grow your business online? Schedule a meeting or phone call and lets discuss your business' digital marketing needs!

I recently had the pleasure of leading a digital marketing and branding workshop here in Tampa for other women business owners. During the workshop we discussed digital marketing strategy, how to brand yourself and your business, and how to measure the results of your marketing efforts. During the workshop I encouraged those who attended to heavily engage; no question was too big or small.

As questions began to be asked and answered and specific points were dove into I noticed something significant. Every time a point or example became clear or hit home, faces brightened, heads nodded, and notes began being taken. As the workshop went on I started to get excited every time I saw this happen because it meant what I was sharing not only made sense but also was useful to the audience.

After thinking about this more I determined this is very similar to the engagement we look for online in brands. We look to measure the likes and the shares for sake of KPI’s but these engagement measures are also a way for brands to understand that the content and information they are sharing is relevant and useful to their audience. These items also tell a brand whether or not they may need to adjust their digital strategy and redirect their content. If content is constantly falling short, there’s probably a reason. To some social engagement may not matter, but to the brand that's creating the content it’s the difference between hitting the nail on the head and missing the mark which always translates to sales made or lost.

To learn more about the types of content that gets engagement for your brand contact me at Mel@MarketingWMel.com!