Content is a loaded topic. Have you thought about it lately? There is so much content out there! Social media content, video content, services content, sales content, web content; I could go on forever. All types of content lead back to the point that content is a form of communicating a topic or idea. We are all creating content almost every single day! Sometimes I find that we forget what the word actually means because we use it so often.
We’ve all been there. You know...when a potential client says “Thanks for your time but I’m going with the other person because they’re cheaper.” Anyone in the creative industry (and beyond) has heard this a time or two and had to fight an eye roll or hide their facial expression. While the price is always a factor in any purchase decision it shouldn’t be the ONLY factor. If you’re on the client end of a proposal review, consider the following 5 factors the next time you’re making your decision.
There are few things I love more than branding and digital marketing, except when they come together, of course! Last year, I joined Babe Crafted in February for a Tampa Bay Startup Week panel called “The Do’s and Don’ts of Your Digital Brand.” We discussed all the things including what you should and shouldn’t be doing online to make sure that your brand is unique, your message consistent, and your content relates to your audience. Since many of you don’t reside in the Tampa area, I decided to give you a summary of what I suggested to others starting out with their online strategy. Here are my expert do and don’t tips for your digital brand!
How often have you asked yourself a similar version of this question? More often than not, the answer is yes. When it comes to growing brand visibility, from Instagram to Tik Tok, the possibilities are quite endless to get in front of your target audience. Pinterest in particular can be a bit more time-consuming than Instagram or Facebook but with a few strategic hours and Tailwind, you can be driving higher traffic and increased sales.
